Founded in 2013 by Jason Levinthal in Burlington, Vermont. He previously started the ski company LINE and later launched Full Tilt boots. J Skis is unique in the sense that they are not sold in most ski shops. They sell direct to their consumer online in an effort to use the highest quality materials while taking away the cost of selling in a shop. They also use a unique approach in selling each of their skis in multiple different graphics which all have limited quantities. J Skis also has a unique 100% guarantee on their skis. If you don’t like their skis after 5 days you can send them back for a full refund.